GenAI Doesn't Replace Your Job: It Enhances It — How to Leverage AI in Finance and Data
Discover why generative AI is a performance lever for finance, management, and controlling professionals. And how to adopt it properly.

Generative AI is getting a lot of attention. Some predict the end of many jobs, while others see it as a positive revolution. The reality, especially in finance and data, is more nuanced: GenAI doesn't replace your job, it amplifies it.
Generative AI: Threat or Opportunity?
What AI Does Well
Generative AI excels at certain tasks:
- Writing: emails, reports, documentation
- Analysis: data synthesis, pattern detection
- Automation: repetitive and codifiable tasks
- Assistance: answering questions, explanations
What AI Doesn't Do (Yet)
However, it has clear limitations:
- Business judgment: understanding business context
- Decision-making: arbitrating between options
- Relationships: negotiating, convincing, influencing
- Accountability: taking responsibility for consequences
AI is a tool, not a decision-maker. It augments your capabilities but doesn't replace your business expertise.
Concrete Use Cases in Finance
1. Financial Document Analysis
Before: Manual reading of annual reports, extracting key figures
With GenAI: Upload the PDF, get a structured summary in seconds
Example prompt:
"Analyze this annual report and extract:
- Key financial indicators
- Mentioned risks
- Growth prospects"
2. Writing Management Commentary
Before: Manual writing of variance analyses, considerable time spent
With GenAI: Generate a first draft based on the data
Example prompt:
"Write a management commentary explaining
a +15% variance in personnel costs,
knowing there were 3 new hires and an exceptional bonus."
3. Data Model Documentation
Before: Tedious technical documentation, often neglected
With GenAI: Automatic documentation generation
Example prompt:
"Document this DAX measure by explaining
its business logic and use cases."
4. Creating DAX/Power Query Formulas
Before: Google searches, forums, trial and error
With GenAI: Formula generation from description
Example prompt:
"Create a DAX measure that calculates year-over-year growth rate,
handling the case where the previous year is zero."
Available Tools
Microsoft Copilot
Integrated into the Microsoft 365 ecosystem:
- Copilot in Excel: data analysis, formula creation
- Copilot in Power BI: visual generation, enhanced Q&A
- Copilot in Teams: meeting summaries, action tracking
ChatGPT and Claude
For various tasks:
- Document analysis
- Content writing
- Code assistance (Python, DAX, SQL)
- Brainstorming and structuring
Specialized Finance Tools
Emergence of dedicated solutions:
- Automatic account analysis
- Anomaly detection
- AI-assisted budget forecasting
How to Adopt AI Properly
1. Start with Low-Stakes Tasks
- Documentation
- First drafts
- Information research
Never use AI for critical decisions without human validation. Always maintain a critical eye on outputs.
2. Develop Your Prompting Skills
A good prompt = better results
Weak prompt: "Make me a financial report"
Effective prompt: "You are a senior controller. Write a budget variance analysis for Q3, structured by expense type (personnel, purchases, overhead). Highlight the 3 main variances and propose corrective actions."
3. Keep Humans at the Center
AI generates, you validate:
- Check the numbers
- Correct approximations
- Add your business expertise
- Take final responsibility
4. Train Your Teams
Don't let AI be an "underground" topic. Organize:
- Discovery sessions
- Best practice sharing
- Usage guidelines
Risks to Manage
Confidentiality
Be careful with sensitive data:
- Don't share confidential data on public ChatGPT
- Prefer enterprise versions (Azure OpenAI, Copilot)
- Define a clear usage policy
Hallucinations
AI can invent information:
- Always verify facts
- Cross-reference with your sources
- Be wary of "too precise" numbers
Dependency
Don't lose your fundamental skills:
- Continue thinking for yourself
- AI is an accelerator, not a crutch
- Maintain your critical thinking
The Future of Finance + AI
Professionals who will succeed are those who:
- Master their profession: technical and sector expertise
- Use AI effectively: as a productivity multiplier
- Keep humans at the center: judgment, decision, relationship
AI doesn't eliminate finance jobs, it transforms tasks. Analysts will spend less time on data extraction and more on strategic analysis.
Conclusion
Generative AI is a tremendous opportunity for finance and data professionals. It frees you from repetitive tasks to focus on what really matters: analysis, decision-making, added value.
Don't fear it, tame it. Those who know how to use it intelligently will have a major competitive advantage.
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